Digital Marketing Services
PrintMail Solutions is now leveraging our industry expertise to help financial institutions become more competitive in their local markets. BankBound is our digital marketing division, providing community banks and credit unions with the most effective strategies for search engine optimization (SEO), content marketing, pay per click advertising (PPC), and integrated marketing campaigns. If you’re seeking to acquire new customers, engage existing customers, and increase the visibility of your bank online, BankBound can help.
Why Your Bank Needs An Online Marketing Strategy
It’s no secret that the internet has dramatically changed the banking industry. Your customers and prospects are looking for answers to their financial questions by watching YouTube videos, they routinely make financial transactions using their smartphones, they search Google to find the best interest rates, and thanks to social media they know an awful lot about your bank before they ever step foot in a branch. With so many online channels now available to connect with customers and prospects, it’s crucial for your financial institution to implement an effective digital strategy.
Digital Marketing Services For Banks & Credit Unions
BankBound offers measurable financial marketing solutions for search engine
optimization (SEO), pay-per- click advertising (PPC), content marketing, and integrated marketing. Here’s how these digital strategies can impact your bank’s bottom line:
With an effective search engine optimization (SEO) strategy, your bank’s website will rank higher and more often in Google and other search engines, boosting brand visibility, website traffic, and leads. As your prospects and existing customers search online for answers to their financial questions and needs, make sure they find your bank and not a competitor!
Using pay-per-click (PPC) ads, data-driven targeting allows your bank to selectively communicate with the right people, at the right time, in the right place. Targeted ads provide highly-qualified traffic to your site immediately, reaching new prospects and markets, or even existing customers to boost mobile app downloads, eStatement enrollments, and other relevant products.
Content marketing is the backbone of an effective online presence, fueling your website’s SEO, social media, online advertising, email, and even direct mail campaigns. An effective content strategy for your bank can improve brand awareness, boost engagement, and earn trust with both prospects and customers.
By integrating digital and traditional marketing together, your bank can get more value and measurable insights from radio, billboard, TV, and mail marketing campaigns. Improve the ROI of your existing campaigns by utilizing the latest digital tactics available.
How Is BankBound Different Than Other Digital Agencies?
There are three core differences between our digital marketing division and other financial marketing agencies:
Unlike other agencies, we don’t need to learn the banking industry. We’re not trying to keep up with multiple verticals so we’re ready to hit the ground running and we’ll remain ahead of industry trends. Given our narrow focus on banking, we can also bring immediate value from our experiences working with other community banks and credit unions. Our goal is to become a true extension of your existing marketing team.
We’re not a jack of all trades; we specialize in the highest impact marketing strategies for SEO, PPC, content marketing, and integrated marketing. This narrow focus allows us to remain on the cutting edge of industry trends which is crucial given how dynamic digital marketing is. Our specialized service offerings also allow us to easily integrate with your existing marketing team and other outside vendors or agencies.
Internet marketing is an industry with a pretty bad reputation, so we are proactively open about our strategies and tactics; we’ll even invite you into our own project management system so you can always see what we’re up to. Additionally, we make sure to provide real reports on real data each month and are in regular contact with your team to ensure everyone remains on the same page. We partner with our clients for the long-term and all our bank marketing strategies reflect this philosophy of true partnership.
Ready to Transform Your Bank’s Digital Footprint?
Whether your financial institution is just getting started in digital marketing or you’ve been investing in digital for years, PrintMail’s digital marketing services can help take your bank’s online presence to the next level.
Here’s what you’ll find by visiting our digital marketing division website BankBound.com:
- Detailed guides on how SEO, digital advertising, content marketing, and integrated bank marketing can benefit your FI.
- Blog insights about increasing deposits, mortgage marketing, bank marketing conferences, and more.
- Details about what your bank will receive from our manual marketing analysis.
More resources for bank marketers are being added all the time, so check back often or follow BankBound on LinkedIn!