Mail Marketing Services For Financial Institutions
Do your special offers resonate with customers? PrintMail’s direct mail marketing services help you craft the right message and send it to people who are already interested.
The same qualities that have made us a trusted leader in the financial statement processing industry–security, accuracy, innovation–guide our approach to direct mail marketing for financial institutions. We work with you to create a personalized marketing strategy that will drive sales and expand your customer base.
Your marketing can go far even on a small budget
The size of your financial institution doesn’t have to limit the scope of your customer communications. Outsourcing your direct marketing strategy to PrintMail gives you access to the expertise, creativity and efficiency of our marketing department at a fraction of the cost of maintaining your own. Whatever your marketing goals are, we can help you:
- Grow your clientele
- Cross-sell financial services and products
- Use direct mail to improve conversion rates
- Increase mobile app downloads
- Use personalized URLS and website analytics to measure the success of each marketing campaign
What is direct mail marketing?
What many people consider “junk mail” is actually a highly efficient marketing strategy that continues to be relevant in the digital age. How does it work?
Direct mail marketing helps your financial institution reach more clients by matching your offers with the most relevant groups of people. For example:
- New homeowners
- Income brackets
- Business owners
- And any other target audiences you want to reach!
Stop wasting resources on ineffective marketing. PrintMail identifies demographic groups that are already considering a specific financial product or service and holds their attention with well-designed and informative mailers.
One-Time Mailings & Compliance Communications
You have an important responsibility to keep your clients informed of changes and other important notices. PrintMail creates attractive and readable one-time mailings so that customers will actually open and read them. Choose from our design collection of envelopes, postcards and self-mailers. Our most popular one-time communications include:
- Policy changes
- Privacy notices
- Loan documentation
- Regulation changes and updates
- Compliance notices
- Company Newsletters
Inserts and Statement Stuffers
Take advantage of the opportunity to communicate with customers through their monthly financial statements. PrintMail’s customized designs and quality production result in inserts that won’t get tossed. Make your clients aware of:
- Promotional material
- Branch openings
- ATM safety information
- Credit offers
- Privacy notices
These same communications can also be turned into outer envelope messaging. People don’t always open their paper statements, but they’re bound to notice our colorful text and graphics on the envelope.
Personalized URLs and Marketing Analytics
Your marketing strategy can only go so far on its own. Enhance your direct marketing campaigns with digital tactics such as website analytics, call tracking and personalized URLs. Collecting data points such as your customer response rate will improve the success of future marketing efforts.
Exceed your marketing goals with PrintMail
PrintMail stays up-to-date on direct marketing strategies and technology so we can offer you creative and well-researched solutions. Contact us today for a marketing consultation for your bank or credit union.