If you have been following automotive industry trends, you’ll know that electric car market growth has been exponential over the past few decades. In fact, according to IEA’s Global EV Outlook 2024, electric sales grew 35% between 2022 and 2023 alone.   For financial institutions looking for the future of vehicle financing, electric vehicle loans are … Continued

As bank marketers, we’ve been here before.  Each new generation presents its own set of challenges to address, preferences to learn, and perceptions to overcome.  That said, Generation Z just might be the most difficult yet. Their level of disconnection from banks and banking (among other generally accepted staples of modern society), has puzzled bank … Continued

This year, the National Automotive Finance Annual Conference will be held at The Worthington Renaissance Hotel in Fort Worth, Texas from June 5th to 7th, 2024. As a leading provider of innovative print and mail solutions for FI’s, PrintMail is excited to engage with industry professionals, share our expertise, and introduce our cutting-edge offerings. The … Continued

Did you know that in the NBA, the home team wins 62.7% of the time? In Major League Soccer (MLS), that number is 69.1%. For many reasons, it’s easier to win on your home turf or court. It’s what’s called the “Home Field Advantage,” and it’s a power you can also tap into as a … Continued

It may be the ultimate paradox of our time. Technology has enabled us to be more connected than ever before, yet we communicate less and less personally, with friends, family, and with our customers. And so, while the need for information has remained the same, the forums and best practices for these exchanges have most … Continued

Think about the brands and businesses you admire.  For many of them you can probably identify elements that raise the experience and ultimately work to keep you loyal.  Whether it is the smells and antiqued wood finishes in that starry-eyed coffee shop or the logical and consistent way information flows from a pop-up ad to … Continued

If you do a quick search of almost any insurance website or marketing piece, you will find the word “trust” in prominent use.  It has proven a valuable word in identifying the north star that the industry, and those who work in it, are pointed towards. It can also be the hardest thing to secure … Continued