Direct Mail for Banks
Have you ever moved into a new house and received a flood of coupons and other special offers from local businesses? Even longtime homeowners continue to receive this type of mail. And while many people might think of it as “junk mail,” it’s actually called direct mail and it works when done right. Some businesses think direct mail is dead since social media and email marketing have become so popular, but that’s simply not true.
According to a recent study from the Direct Marketing Association (DMA), the median response rate for direct mail sent to in-house lists was over 600% higher than email, social media, paid search, mobile ads, and display advertising combined.
PrintMail’s expertise in direct mail for banks can help your financial institution better engage with the community by making sure your best offers are matched with the right customers and prospects. We can acquire mailing lists for target demographics such as:
- New residents
- Family size
- Business owners
- New parents
- And nearly anything else you can think of!
Our bank marketing team can create a strategy to reach people who are already interested in your services and show them you’re the best choice with attractively designed mailers that stand out and generate a response.