Educating Your Bank Customers on the Safety of Mobile Banking

As we live through the global Coronavirus (COVID-19) pandemic and adapt to “social distancing” rules, people are relying on their digital devices more than ever for all manner of experiences, from virtual happy hours with friends to everyday banking transactions. According to a recent survey, “more than 45 percent of banked respondents stated they have … Continued

For Business-Critical Communications, PrintMail Remains Essential

During this unprecedented time, PrintMail Solutions would like to assure you that our business is running without disruption. Thankfully, we have been able to follow federal and local guidelines for social distancing while keeping all 4 of our facilities fully operational. Of course, the unique challenges of this pandemic have forced many organizations to confront … Continued

Direct Mail Best Practices for Banks and Financial Institutions

As anyone with a mailbox can tell you, direct mail is still very much alive and well. In fact, it’s one of the most commonly used marketing mediums, tied with social media. And although the rise of digital communications has reduced the amount of physical mail we receive, consumers still look forward to their daily … Continued

How do bank marketers make an impact with their customers during COVID-19, otherwise known as our economic crisis?

We are used to strategy surrounding loan and deposit growth, powerful branding and healthy clicks for digital ads. In your community, you know why people and businesses bank with you. You know your value, you have great rates and convenient branch locations. A lot has changed over the past weeks. The only sure thing we … Continued

How to Use NPS to Better Your Bank

Do you have your finger on the pulse of your customers’ feelings toward your bank? Net Promoter Score® (NPS) is a popular tool in sentiment analysis, or the process of understanding customer attitudes and responding appropriately. In the financial services industry, consumers have many choices for deposit accounts, mortgages, investment accounts, and more. If you’re … Continued

Ultimate Guide to Financial eStatements

Much has been written about how to increase eStatement adoption among banking customers. The purpose of this article isn’t to tell you what you already know, but to explore the nuances of conventional wisdom for promoting eStatements and getting customers to enroll. With a little help from Aristotle’s rhetorical modes of persuasion, Professor Linda Flower’s … Continued

8 Ways Your Bank Can Improve Customer Engagement In The Digital Age

Today’s banking customers, especially the digital native generations, expect their lives to come with them wherever they go. That means a library of books in their Kindle app, a collection of memories in their Photos app, and up-to-the-minute financial information in their mobile banking and financial management apps. How are traditional banks and credit unions … Continued