Category: Customer Communications

Community banks face relentless pressure: rising postage costs, evolving customer expectations, core conversions, mergers, and the constant demand to deliver…

Most businesses understand that a multichannel approach to their marketing communications is essential to reaching new customers, but they could…

While the digital age is well-established in financial institution communications and the economy overall, print-based marketing and promotions remain popular…

As technology evolves, communication evolves with it. Customers now expect timely and personalized communications that are relevant to their needs. Industries from finance to insurance, education to automotive, and even utility providers are turning to centralized data management (CDM) to meet their customer communication needs.

Bundled banking tech may seem convenient, but it often leads to mediocre performance and limited flexibility. Unbundling with specialized vendors lets banks build a best-in-class customer experience with greater innovation, support, and value.

By definition, omnichannel communication is a customer-centric approach that integrates multiple communication channels to provide a consistent brand experience. For…

Everything, Everywhere, All At Once. In addition to being the name of a critically acclaimed movie, it is the perfect…

“Give me six hours to cut down a tree, and I’ll spend the first four hours sharpening my axe.” Abraham…

Data gets exciting when it becomes actionable. Let’s be honest, on the surface, data can be dull. At this moment,…

If you have been following automotive industry trends, you’ll know that electric car market growth has been exponential over the past few decades. According to IEA’s Global EV Outlook 2024, electric sales grew 35% between 2022 and 2023 alone.

Did you know that in the NBA, the home team wins 62.7% of the time? In Major League Soccer (MLS), that number is 69.1%. For many reasons, it’s easier to win on your home turf or court.

It may be the ultimate paradox of our time. Technology has enabled us to be more connected than ever before, yet we communicate less and less personally, with friends, family, and with our customers.

Think about the brands and businesses you admire.  For many of them you can probably identify elements that raise the experience and ultimately work to keep you loyal.

If you do a quick search of almost any insurance website or marketing piece, you will find the word “trust” in prominent use.

Are you curious how Customer Communication Management (CCM) can enhance the creation, organization, and delivery of outbound communications, including personalized customer communications? 

Technology has unlocked innovation and opportunity in so many areas of modern life, including in the insurance industry. 

Branding is essential to making your business stand out as a unique and recognizable entity.

Have you seen an uptick lately in the number of members asking about high-yield savings accounts? Does it seem more than coincidental? Do you recognize the name Tori Dunlap? Your clients just might.