Ultimate Guide to Financial eStatements

Much has been written about how to increase eStatement adoption among banking customers. The purpose of this article isn’t to tell you what you already know, but to explore the nuances of conventional wisdom for promoting eStatements and getting customers to enroll. With a little help from Aristotle’s rhetorical modes of persuasion, Professor Linda Flower’s … Continued

8 Ways Your Bank Can Improve Customer Engagement In The Digital Age

Today’s banking customers, especially the digital native generations, expect their lives to come with them wherever they go. That means a library of books in their Kindle app, a collection of memories in their Photos app, and up-to-the-minute financial information in their mobile banking and financial management apps. How are traditional banks and credit unions … Continued