Email Marketing Mastery: Essential Strategies for Insurance Agencies

Email Marketing Best Practices For Insurance Agencies Think email is dead? Far from it: email marketing is an incredibly effective way to reach your insurance company’s target audience and increase conversions. In fact, for every $1 spent on email marketing, businesses on average receive a $36 return. This is the highest return on investment (ROI) … Continued

Generating Millennial Leads for Life Insurance Policies

Capturing the Millennial Life Insurance Market The Millennial generation can be defined as anyone born between 1981 and 1996. Now the largest population of adults in the U.S., millennials are an important target audience for insurance agencies and companies. Insurers should pivot their marketing and sales tactics to appeal to this group of 30- and … Continued

Prioritizing Local SEO in Insurance Agency Marketing

Local SEO Considerations For Insurance Agencies Local insurance agency SEO helps you optimize your content to rank higher on Search Engine Results Pages (SERPs) that have local intent. Examples of local queries include “insurance agencies near me” and “insurance in Philadelphia PA.” Local information is the subject of 46% of all Google searches, so localizing … Continued

The Power of Storytelling In Insurance Sales And Marketing

Using Storytelling to Market and Sell Insurance For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection. Fast forward to the present day when consumers are inundated with complex, impersonal jargon from companies looking to sell their products and … Continued

Insurance Brand Strategy And The Gig Economy

Pivoting Your Insurance Brand’s Strategy to Accommodate The Rising Gig Economy The U.S. Chamber of Commerce defines gig workers as “independent contractors or freelancers who typically do short-term work for multiple clients.” For example, Uber and Lyft drivers are gig workers, as are DoorDash or GrubHub food delivery drivers. The gig economy has been on … Continued

Pay-Per-Mile Auto Insurance: Who to Target and How to Market

Marketing Your Pay-Per-Mile Auto Insurance As remote work continues, environmental concerns increase, and competition soars, more and more insurance providers are offering pay-per mile auto insurance as an option to their customers. If your insurance brand currently offers or is planning to offer pay-per-mile auto insurance, it’s important to identify your target audience and the … Continued

A Beginner’s Guide to Understanding API 

When your customer uses Stripe to pay for an online purchase using their bank account, an API makes it happen. When your bank’s Facebook post is automatically shared to your website, an API was behind it. When a digital banking user made a budget on a third-party app pulling their transaction records, an API was … Continued