How Generation Z Feels Disconnected From Banks – And How To Engage Them

As bank marketers, we’ve been here before.  Each new generation presents its own set of challenges to address, preferences to learn, and perceptions to overcome.  That said, Generation Z just might be the most difficult yet. Their level of disconnection from banks and banking (among other generally accepted staples of modern society), has puzzled bank … Continued

Presenting the Future of Credit Union Advocacy: CUNA GAC 2024

The Governmental Affairs Conference In March of 2024, credit union advocates from across the nation will gather in Washington, D.C. for the Governmental Affairs Conference, scheduled to run from March 3rd through 7th at the Walter E. Washington Convention Center. This riveting event is expected to be one of the largest credit union advocacy events … Continued

Email Marketing Mastery: Essential Strategies for Insurance Agencies

Email Marketing Best Practices For Insurance Agencies Think email is dead? Far from it: email marketing is an incredibly effective way to reach your insurance company’s target audience and increase conversions. In fact, for every $1 spent on email marketing, businesses on average receive a $36 return. This is the highest return on investment (ROI) … Continued

Generating Millennial Leads for Life Insurance Policies

Capturing the Millennial Life Insurance Market The Millennial generation can be defined as anyone born between 1981 and 1996. Now the largest population of adults in the U.S., millennials are an important target audience for insurance agencies and companies. Insurers should pivot their marketing and sales tactics to appeal to this group of 30- and … Continued

Prioritizing Local SEO in Insurance Agency Marketing

Local SEO Considerations For Insurance Agencies Local insurance agency SEO helps you optimize your content to rank higher on Search Engine Results Pages (SERPs) that have local intent. Examples of local queries include “insurance agencies near me” and “insurance in Philadelphia PA.” Local information is the subject of 46% of all Google searches, so localizing … Continued

The Power of Storytelling In Insurance Sales And Marketing

Using Storytelling to Market and Sell Insurance For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection. Fast forward to the present day when consumers are inundated with complex, impersonal jargon from companies looking to sell their products and … Continued

Insurance Brand Strategy And The Gig Economy

Pivoting Your Insurance Brand’s Strategy to Accommodate The Rising Gig Economy The U.S. Chamber of Commerce defines gig workers as “independent contractors or freelancers who typically do short-term work for multiple clients.” For example, Uber and Lyft drivers are gig workers, as are DoorDash or GrubHub food delivery drivers. The gig economy has been on … Continued