3 Ways to Simplify Your Bank Operations to Improve Your Efficiency Ratio

For financial institutions, success often grows from a delicate balance of maintaining efficient business operations while cultivating customer growth and satisfaction. If your goal is to scale your bank, you may think you need to increase your in-house operations by offering more products, investing in more printers, and hiring more back-office staff. This could not … Continued

No CRM? No Problem! 3 Reports To Automate And Share With Your Marketing Team

CRMs are amazing, but not every financial services company has the budget for a Customer Relationship Management System. CRMs can provide up-to-date information and customer reports to all relevant internal parties: management, marketing, retail banking, commercial, wealth management, and even risk management and audit. But CRMs can also be expensive, especially if you are considering … Continued

A Case for Chatbots in Banking

As technology continues to develop, banks are faced with tough decisions about what to try and which digital software to leave behind, particularly when it comes to customer-facing support. The use of chatbots has risen dramatically in recent years, particularly since the start of the COVID-19 pandemic, and can have a positive impact on both … Continued

4 Tips to Help Banks Minimize Compliance Risk

In our everchanging environment—one in which technology, product strategy, regulatory changes, and even accessibility bring forth a cacophony of alarm bells, emails, and texts resulting in shifts in direction—bank compliance remains paramount above all other guidelines. And that’s only how we see things: consumers are focused on privacy and preventing identity theft, especially when it … Continued

Building and Promoting a Financial Literacy Program for your Bank

The COVID-19 pandemic has wreaked financial havoc on consumers, businesses, and, yes, financial institutions alike. The collective impact of unemployment (or underemployment), hefty medical bills, and virtual schooling has left many of your customers wondering if — and how — they’ll make it to their next payday. Sure, your financial institution might offer loans, lines … Continued

Why Direct Mail Marketing Should Be Part of Your Bank’s 2022 Marketing Strategy

Banks and financial institutions have become more reliant on the digital way of doing business during the pandemic. Documents that would have been traditionally mailed out signed and returned are now being sent and completed digitally; and other communications, both promotional and account-related are being sent via email. While banks and credit unions may be … Continued

Increase Bank Deposits With New Mover Marketing

2020 has shown us how we can adapt to unpredicted circumstances and in a lot of situations we have thrived. As a banker, you have seen your team move in big ways to help your local businesses get PPP loans, communicate a substantial number of changes and updates, and serve those who needed it most. … Continued