Category: General

“The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.”

Leave it to Harley-Davidson to rev up one of the most insightful marketing quotes of all time. That quote from John Russell, former managing director of the iconic motorcycle brand, provides valuable insight into just how critical it is to focus on customer relationships.

While banking might not be as exhilarating an activity as hitting the open road on a “hog,” listening, being present, and connecting with our customers can enhance the reputation, stability, and ultimately growth of your institution.

“Hands”

If you are a fan of the TV show “The Bear” you may have just replied, “Yes, Chef.” In addition to racking up the most Emmy nominations ever in a single year for a comedy series, the show about a family restaurant in Chicago has introduced the world to the unique language used in kitchens across the country to help tame the chaos and deliver mouthwatering dishes to eager diners.

“Hands” is called out when a plate is ready to be taken to a table and, in many ways, is an interesting way to think about direct mail marketing, especially the potential for certified mail to be utilized in delivering direct mail.

If you have been following automotive industry trends, you’ll know that electric car market growth has been exponential over the past few decades. According to IEA’s Global EV Outlook 2024, electric sales grew 35% between 2022 and 2023 alone.

As bank marketers, we’ve been here before. Each new generation presents its own set of challenges to address, preferences to learn, and perceptions to overcome.

Don’t miss the chance to network and discover the latest trends and education for the credit union industry at the CUNA GAC 2024 conference.

Whether you haven’t tried email marketing yet, or you’re looking to improve on what you’ve already built, keep reading for six best practices to abide by when launching your insurance agency’s email marketing campaigns.

Studies show that millennials place a higher value on authenticity than previous generations. So, put away the gimmicky marketing content and sales tactics–these won’t persuade a millennial audience.

Local information is the subject of 46% of all Google searches, so localizing your online content can help your insurance agency gain a competitive advantage.

For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection.

There is a lack of employer-based coverage for gig workers. Health insurance, life insurance, disability insurance, Workers’ Comp, professional liability insurance, and accident protections are all left to the responsibility of the worker.

As remote work continues, environmental concerns increase, and competition soars, more and more insurance providers are offering pay-per mile auto insurance as an option to their customers.

When your customer uses Stripe to pay for an online purchase using their bank account, an API makes it happen. When your bank’s Facebook post is automatically shared to your website, an API was behind it.

Traditional demand deposit accounts are the backbone of many banks’ financial holdings, but banks often focus their marketing strategy and budget on specialized accounts, loans, and trending products like certificates of deposit.

The story of PrintMail is a classic tale of American ingenuity and the entrepreneurial spirit.

Although change can be daunting, ushering in a more sophisticated environment for your employees, shareholders, and customers is bound to be a positive change in the end.

The first insurance company in the U.S. was co-founded by Ben Franklin in the 1700s. As with other longtime industries, the Internet has disrupted the way insurers do business.

Recently, the INg Board of Trustees – including PrintMail Vice President of Strategic Partnerships Gretchen Renaud – met with United States Postmaster General Louis DeJoy.

Explore the challenges faced by auto lenders, including issues such as car loan fraud, fluctuating interest rates, affordability concerns, rising debt levels, and intense competition. Learn strategies to address these challenges effectively.