#Finfluencing 101: Understanding and Integrating Influencer Marketing in the Financial Services Industry

Have you seen an uptick lately in the number of members asking about high-yield savings accounts? Does it seem more than coincidental? Do you recognize the name Tori Dunlap? Your clients just might. If you Googled her, you’d find she has over 1.5 million followers on TikTok and 40 thousand on Instagram through her brand … Continued

Navigating Compliance and Empathy: Writing Effective Compliance Communications in Mortgage Lending

Navigating Compliance and Empathy: Writing Effective Compliance Communications in Mortgage Lending   The delicate balance between regulation and customer satisfaction has proven a challenge for many mortgage lenders.  Effective compliance communications have traditionally been viewed from the standpoint of adherence to legal requirements, with less concern for ensuring they don’t veer off toward being impersonal, … Continued

Personalizing Member Communications in Credit Unions and Banks

Admit it, as humans we enjoy that feeling when someone knows us – whether it is the waiter who anticipates our order or the bookstore clerk who understands just what types of stories we love to read. Having our individual tastes acknowledged and catered to makes us feel special, and in many cases keeps us … Continued

Creating Buzz: 10 Unique Event Marketing Ideas for Banks

Effective marketing for banks and credit unions goes beyond traditional advertising, especially when aiming to genuinely connect with the community. In this blog, we explore creative marketing strategies that not only aim to elevate your financial institution’s visibility but also provide meaningful and engaging experiences for the community. From interactive contests to festive holiday events, … Continued

How to Prepare for Year-End Tax Document Processing

The end of the calendar year through early new year is a busy time for businesses, nonprofits, and government agencies alike. Holiday events and vacation coupled with an abundance of end-of-year tasks can leave any company or agency pressed for time, and perhaps the most important task you may face is preparing for year-end tax … Continued

5 Ways Banks Can Improve Their Customer Digital Experience

What is a Good Digital Experience and Why Does it Matter?  Today’s consumers expect convenience and ease with every touchpoint and transaction. Optimizing your bank’s digital customer experience can help differentiate your financial institution from competitors. In this article, we’ll cover digital experience best practices and how to improve your bank’s customer service in the … Continued

How To Improve Your Utility Customers’ Billing Experience

Monthly billing is a critical part of the customer experience for utility providers, but the billing experience is often just an afterthought. At PrintMail, we have been improving the monthly statement experience for our customers for more than 20 years. From increasing efficiency to cutting costs and improving the design experience, we share our expertise … Continued