Why Your Credit Union Needs An Online Marketing Strategy
The growth of the Internet and digital technologies have changed many aspects of people’s lives, including the way they choose and interact with financial institutions. Physical branches are no longer the primary way to reach new members and serve existing ones. Instead, your prospects will visit your website, social media channels, and learn about your services from YouTube videos before they call or visit to open an account. Many of your current members would rather complete routine banking transactions from a mobile app rather than wait in line to deposit a check. And both current and prospective members are likely to use Google to compare interest rates and research financial products before they start a loan application. With increased competition from online lenders, plus the many digital platforms you can use to connect with members and prospects, a dynamic and successful digital marketing plan is crucial to your credit union’s continued growth.
Specialized Digital Marketing For Credit Unions
With our singular focus on financial institutions and the digital strategies that provide the best return on a credit union’s marketing investment, BankBound is a credit union advertising agency that delivers measurable solutions for SEO, PPC, Content Marketing, and Integrated Marketing. Learn how each of these approaches can have a positive effect on your credit union’s bottom line: