Auto Finance Summit 2024 It is our pleasure to introduce one of the most anticipated events in the calendar year, the Auto Finance Summit 2024, taking place from May 1-3, 2024 in Nashville, Tennessee. As an annual congregation of the brightest minds in the auto finance sector, this summit will be an unparalleled assembly of … Continued

National Association of Mutual Insurance Companies (NAMIC) Convention 2023 It’s with immense excitement that we spotlight the upcoming 129th annual NAMIC Convention, scheduled from September 22-25, 2024 at the Gaylord Rockies Resort and Convention Center in Denver, Colorado. A standout in the industry calendar, the NAMIC Convention is an annual event that fosters connections, learning, … Continued

Email Marketing Best Practices For Insurance Agencies Think email is dead? Far from it: email marketing is an incredibly effective way to reach your insurance company’s target audience and increase conversions. In fact, for every $1 spent on email marketing, businesses on average receive a $36 return. This is the highest return on investment (ROI) … Continued

Capturing the Millennial Life Insurance Market The Millennial generation can be defined as anyone born between 1981 and 1996. Now the largest population of adults in the U.S., millennials are an important target audience for insurance agencies and companies. Insurers should pivot their marketing and sales tactics to appeal to this group of 30- and … Continued

Local SEO Considerations For Insurance Agencies Local insurance agency SEO helps you optimize your content to rank higher on Search Engine Results Pages (SERPs) that have local intent. Examples of local queries include “insurance agencies near me” and “insurance in Philadelphia PA.” Local information is the subject of 46% of all Google searches, so localizing … Continued

Using Storytelling to Market and Sell Insurance For thousands of years, humans have communicated through storytelling. From ancient drawings to oral tradition and written text, storytelling is intrinsic to human communication and connection. Fast forward to the present day when consumers are inundated with complex, impersonal jargon from companies looking to sell their products and … Continued

Pivoting Your Insurance Brand’s Strategy to Accommodate The Rising Gig Economy The U.S. Chamber of Commerce defines gig workers as “independent contractors or freelancers who typically do short-term work for multiple clients.” For example, Uber and Lyft drivers are gig workers, as are DoorDash or GrubHub food delivery drivers. The gig economy has been on … Continued